Having the right sales staff is a must.
However, no matter what steps are taken, they will deliver poor results unless day-to-day operational functions are productive. The sales operation must consider the processes, procedures and activities carried out by the sales force, since many times it is not known if all these functions add value to the customer or to what extent they do so.
It is essential to identify those activities that slow down the complete development of the process and generate waste. Sometimes having a sales ScoreCard can serve as a roadmap to know where we stand.
At Norris & Elliot we keep your sales force running smoothly. Our specialty is to increase the productivity and profitability of your operation, adding value to your processes.